Rapid Expansion into the Ohio River Valley

Page 14, Section 2 of the The Louisville Defender published on Thursday, February 11, 1965 that appears to be an ad taken out by the company for its 50th anniversary under President Junius E. Hankins (Mss. C M ovsz.)

By the mid-1960s, Mammoth Life and Accident Insurance, Co. had expanded into much of the Midwest and Ohio River Valley. The company was also operating district offices in more than twenty cities. With assets in the millions and several hundred employees on its payroll, Mammoth Life was thriving. But, in an era of increasing demands for full integration, Mammoth Life was under pressure from an unlikely source: white-owned insurance companies. For the first time in decades, the corporation had to compete for Black clients and reach out to new customers. Despite the new challenges, Mammoth Life continued to grow and never forgot their community back home in Kentucky.